Gift certificates are an easy way to promote a business. Once someone has gift certificates, they will make every effort to return to the business that sold them in order to use them. To promote the business, however, the customers need to know about that business.
Instructions
1. Use the Internet to sell the gift certificates. This will get potential buyers to look into your business to see if they want to buy the certificates. If you set up your own website to promote your business, you can sell gift certificates from the site through PayPal or other online payment methods. Or, you can advertise the gift certificates there.
2. Sell them on eBay. Use eBay to bring in customers. They will learn more about your business as well as buy the gift certificates. Offering the certificates for less than the face value is a way to interest even more buyers and to generate more bids and attention.
3. Market them as Christmas presents. When you get someone to buy a gift certificate as a gift, not only do you teach the buyer about your business and what you sell, you also get the same attention from the recipient. The buyer will come to your business or visit the website in order to buy the certificates. The recipient will then come to the store to spend them. This is a way to promote your business twice as fast.
4. Hold a drawing to give some gift certificates away. If you can get people into the business to try for the gift certificates, you are promoting the store to them. When you do give certificates away, the winner will certainly tell plenty of people about it, generating some positive word of mouth for the business. In most areas, a random drawing is permitted, but be sure to stay within the law when giving the gift certificates away.
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