Ad campaign managers meet regularly with their team for creative brainstorming sessions for upcoming campaigns.
Ad operations campaign managers supervise a team of advertising employees that plan, create and implement various advertising campaigns. The campaigns may be in a number of different advertising mediums, including printed ads, radio or TV ads, billboards or online ads. The job of ad operations campaign manager falls under the broader career category of "Advertising, Marketing, Promotions, Public Relations and Sales Managers," according to the U.S. Bureau of Labor Statistics. Salaries vary by employer and experience, among other factors.
Basic Salary Information
According to the Bureau of Labor Statistics, the median salary for advertising and promotions managers in 2008 was $80,220. Marketing managers earned a median salary of $108,580 that year. At smaller companies, the advertising manager and marketing manager are often the same person, so the median salary range is between $80,220 and $108,580.
Industry
The median salary for advertising and marketing managers varies by industry. According to the bureau, marketing managers in the computer systems design and related services industry earned a median salary of $127,870 in 2008. Those in the management of companies and enterprises industry earned a median salary of $115,650, while those in the insurance carrier industry earned a median salary of $103,210. Marketing managers in the management, scientific and technical consulting services industry earned a median salary of $111,130, while those in the depository credit intermediation industry earned a median salary of $98,510.
Considerations
A number of other factors affect the salary for ad campaign managers and advertising and marketing managers in general, according to the Bureau of Labor Statistics. For example, the size of the advertising or marketing team that the person manages affects how much she's paid; typically, the larger the team, the higher the salary, as the manager has more responsibility with a larger group. The size and location of the company also affects an advertising manager's salary, as well as the number of years she's spent with the company and in the advertising industry in general.
Job Outlook
According to the Bureau of Labor Statistics, the job outlook for advertising, marketing, promotions, public relations and sales managers in general is positive, with a 13 percent increase in job opportunities expected between 2008 and 2018. However, for advertising and promotions managers specifically, job opportunities are expected to decline by 2 percent during that time period. This is because advertising management roles are highly sought after, as well as because of the decline of printed newspaper jobs in general, as many publications have adapted to digital publishing rather than printed publishing. Job opportunities for marketing managers are expected to grow 12 percent between 2008 and 2018.
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