Make money by being a party promoter.
Party promotion is a business where you plan, organize and promote parties at a nightclub, lounge or event venue, or for other companies. You make money by selling tickets, charging an entry fee or partnering with other companies for sponsorship dollars. It can be fun, but there are details that are involved in properly promoting parties, getting clients and marketing your business.
Starting Out
Determine the types of parties that you want to promote. As a new promoter, it is helpful to focus on the types of events that you enjoy promoting and have attended in the past. This will help you with coordinating logistics in your business because you will be familiar with the type of event.
Finding Clients
Party promoters may throw their own parties, but this can be challenging and costly for someone new to the industry. According to the Party Promoter Guide website, you should look into working with other companies in the beginning. Seek out businesses that have parties or other social events on a regular basis, like nonprofit organizations. You also can partner with an established party promoter until you get your business up and running. Party promoters will pay a commission based on the number of people you get to come to their event. It’s a great way to make some money for business start up costs and to begin to establish yourself as a party promoter.
Marketing
Put together a results-based marketing plan, which will outline the ways that you want to market your company and your desired outcome. For example, if you attend networking events as a way to market your business, your goal could be to make five connections at every mixer.
Organizing
Party promotion is a business where you don’t work typical hours. The parties you promote most often will take place at night, but you won’t have time to sleep all day to prepare. You will have duties to manage during typical business hours, such as making phone calls and handling party logistics. You will need to organize your day so that you don’t work around the clock.
Growing
After you’ve established yourself with a few successful parties, you will be in a position to grow your business. However, before you increase your business marketing, take some time to make sure that you can handle more clients. If you’ve been operating alone so far, you should consider getting help by hiring an assistant or interns.
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