Consumers rely on dentist visits for healthy teeth and gums and white smiles. Patients build relationships with dentists after several visits and hesitate to change. Dental offices seeking new customers must focus marketing efforts on reaching unhappy customers at other offices or consumers without a current dentist.
Loyalty Gifts
Keeping current customers maintains a steady stream of customers coming in for x-rays and cleanings. Reward regular customers with a bonus gift every three visits. Electronic toothbrushes and discounts on cosmetic services make good bonus gifts for clients. Insurance rarely pays for cosmetic services, making discounts valuable to the client. Electronic toothbrushes give customers incentives to take better care of their teeth. When these customers talk to their friends and neighbors, they will share their experience at the dental office and recommend it.
Free Seminars
Many customers wonder about cosmetic procedures or the risk of gum disease. These customers want to learn more about these topics. Host a free seminar with a dentist employed at the dental office speaking about the chosen topic. Explain the cost of dental procedures, the risk of not addressing the condition or the value gained by having the procedure. Gather the contact information of each attendee and speak to each one personally. After the seminar, send a postcard to each attendee stating that the dentist enjoyed meeting him and looks forward to seeing him again.
School Tours
Children learn about dental health at home, at school and at the dental office. Offer your dental office for a school field trip. Give children a tour of the office, showing them how the hygienists take x-rays and where they clean patients' teeth. Demonstrate proper brushing techniques and ask each child to practice. Give the children a coloring book to take home with the dental office contact information on it. Children will talk about their field trip and ask their parents to bring them to that dental office.
Tags: dental office, contact information, cosmetic services, dental office, each attendee, Electronic toothbrushes