Offer clients sales tracking programs that will keep their customers happy.
Various methods including cookie tracking, direct URL links, replicated pages and sub-domain tracking can be programmed into websites to track leads and sales that occur on a company websites. This information helps businesses determine the effectiveness of various web marketing strategies like dedicated pages or banner ads. Businesses often choose to use third parties called Affiliates to implement and maintain these lead and sales tracking devices on their websites. As an affiliate, consider the various tracking methods, including benefits and drawbacks, you can offer businesses.
Instructions
1. Consider the various sales and lead tracking methods available to businesses. Evaluate how effectively each option will work with your clients' websites, shopping carts and ordering systems.
2. Offer businesses methods that are reliable and which do not adversely affect your website performance by slowing it down or making it difficult for customers to navigate. Consider whether cookie tracking will work for your clients as it is easy to implement and manage and does not significantly affect website performance.
3. Determine a length of time that your client wants a specific cookie tracker to exist so that it can be coordinated with specific sales campaigns or product pushes.
4. Alternatively, consider creating a dedicated page that you will track visits to. Directly link that page (URL) to emailed ads and banner ads placed in a variety of other virtual places so that visitors who click on the ad are taken directly to the web page that you are monitoring. Consider the drawback that this method does not track repeat sales.
5. Consider the benefits (ease of tracking) and drawbacks (frowned upon by search engines) of using self-replicated pages or sub-domain tracking to monitor leads and sales. Create a replica of a page or your client's entire site to be used by affiliates to generate sales and leads. Understand that with sub domains, affiliates will have an actual sub domain at your site as opposed to just an exact replica of your client's content.
Tags: your client, cookie tracking, leads sales, methods including, page that