Having an Internet presence is no longer simply an option for many businesses -- it is often a requirement for success. A thoroughly developed marketing plan at least addresses the idea of establishing Internet visibility. Even if a company does the majority of its selling offline, like a pizza shop, having Internet visibility is valuable.
What Is Internet Visibility?
Internet visibility can be defined as the ongoing process of making your presence known online whether you are an individual or a business. In the case of a business, the main purpose of Internet visibility is to increase sales or requests for services. A company that has good Internet visibility receives steady web traffic, references and reviews or feedback from customers online. Consumers can find a highly visible business online very quickly. In short, establishing Internet visibility is a public relations (PR) matter.
Importance
Establishing Internet visibility is important due to the sheer number of people who now use the web to meet their needs. About 94 percent of people in the United States have used the Internet to make a purchase and 57 percent use the Internet to shop online, according to RTOOnline.com. As a business owner, you can take control over the marketing of your business online. You should provide information about your own company to searchers online rather than allowing someone else, whether it is a customer or competitor, to provide information about your products and services, as these third-party sources may be incorrect.
Increasing Visibility
The first step to increasing Internet visibility is to establish an informative and well-designed website. Your website must provide specifics about your products or services and give interested parties a direct line of contact to learn more.
Next, to make your website visible, you must promote your site using search engine optimization, which pushes the website up on search rankings, and social media marketing. Search engine optimization consultants can help you boost your website's position on such search engines as Google, Yahoo and Bing.
Social media marketing is the process of joining and participating in popular social media websites, such as Facebook, to draw attention to your business; also important is creating a blog presence, in which you present yourself and your company as authorities in your industry.
Online press releases (news about products, services and your company) and article marketing (publishing expert articles regarding your company's industry) are two other ways to build Internet visibility for your business.
Final Notes
Establishing an Internet presence is not always simple and it can take months if not years to accomplish. It is important to write down a plan in advance of starting the process. Add details of your Internet visibility plan to your company's marketing plan as well so that potential investors can take note.
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