Cookouts are a great way to draw business.
However you choose to market your retail business, the important thing is to be creative. Even if you sell a product that's not particularly unique, you can still market it in a way that gives it a whole new look. Focus on events and strategies that go beyond just ads and fliers.
Tagline
If you don’t have a branding slogan or catchphrase, come up with one. If you have one and it doesn’t seem to be working -- or your own employees can’t tell you what it is -- it might be time for a new one. Taglines will help your retail business become more recognizable. Print the tagline in your advertisements and company fliers so that it becomes instantly associated with your business.
Hire a Designer
No matter how creative you think you are, it's usually best to leave design work to the professionals. If you're looking to save money but want quality packaging or logo designs, try hiring a freelance graphic designer. Websites such as Get a Freelancer 24/7 have access to thousands of creative professionals who work on a project-by-project basis. You can request work examples and other information before making a final decision. This option lets you browse a wide range of work, set your own project price, and pick the designer that best fits your budget and creative needs.
Develop a Website
A website is a good way to market your company. This doesn’t mean you need to set up an online retail site, just a site that provides information on your business, including location, phone number, store hours, and what you sell. This is a great way to attract new consumers. You can feature sale items, and offer an area for customer feedback. If you don't know build your own Website, you can easily search online for free-lance site developers.
Grand Re-Opening
Whether you’ve renovated or are going in a new direction with your store, come up with a reason to have a grand re-opening. Offer discounted prices as well as drawings and prizes. Simple things like a drawing for a gift card, or a free T-shirt, can attract customers. Put a little extra money into advertising if you have the budget for it. If not, do your own advertising by making and posting signs and handing out fliers. To attract passing traffic, set up a grill outside your store and offer free hot dogs.
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