A site reports analyze one website in relation to other corporate websites.
Website reports, also called site reports, provide companies and corporations with advice and beneficial tools on use the Internet more productively. A site report offers data, information and analyses on better use search engines, increase visitors to the sites, site functionality and utilize SEO (search engine optimization) and search terms. Depending on the size of the report, strategies and suggestions may also be offered based on the statistics presented.
Instructions
1. Collect the relevant data from the client's company that the report is for. This information should include click stream analyses, SEO and search terms used, chosen demographics and any other information the company can provide that relates to online marketing and promoting.
2. Contact an Internet Service Provider of choice to gather information and data regarding users who surf the web. It may be a good idea to find a local provider that serves both urban and rural areas to get more concrete and diverse data. The data gathered from Internet Service Providers often includes users who browse the web from home, school and work.
3. Organize the data obtained by the Internet Service Provider. Create headings for traffic analysis, competitors, analysis of search engines, SEO and search terms, demographics and, if applicable, suggestions and relevant strategies.
4. Write a brief introduction. If the report is done by one company for another company, make sure to outline the experience of the company that is providing the report. It is also important to outline and explain the methodology used to obtain and analyze the data and information. Be as specific as possible when writing the introduction, as the method should stand out.
5. Write the traffic analysis section. Compare the client's company website traffic with the competitors' or similar companies in the same industry. Highlight drastic differences.
6. Write the competitors section. Use some of the companies in the previous section as well as direct competitors as suggested by the company itself. Compare each company with the client's company in terms of general visits, amount of pages on the website and how long visitors tend to spend on each page. If possible, analyze where visitors tend to spend the most time on each company's site. Create a graph to illustrate differences.
7. Write the search engine analysis section by outlining how often search engines pointed curious users to the client's site. It is important to highlight which search engines were more effective and useful than others.
8. Write the SEO and search terms section by outlining what search terms and keywords were used to direct users to the client's site. Highlight the most common terms and create a chart that reveals the most common terms or keywords.
9. Identify the demographics of the users in the demographics section. Outline the users' gender, age and location. This may reveal a pattern for users. Create a chart to better highlight patterns.
10. Write the section that offers suggestions and improvements, if applicable. Use the highlighted information gathered in previous section to justify the suggestions and site improvements. Include a current rating of smaller factors, such as page loading time, broken links, spelling errors and the use of Meta tags to support any arguments made for improvements.
11. Edit the report and fix grammar and spelling mistakes. Before printing and submitting the report, create a front page for the report and fix margins and line spacing, so readers can make personal comments and suggestions in the report. If the report is longer than 15 pages, create an index to guide readers.
Tags: search terms, search engines, client company, Internet Service, analysis section, client site