Log on to spread the word about your new business.
You developed an amazing product or cornered the market on a service that nobody can refuse. But until everyone knows about your business, you're simply a struggling entrepreneur. Plan to spend several hours each day promoting your business during the start-up phase, which can last several months. Reach out to potential customers via social media, at community events and during personal interactions.
Instructions
1. Print and distribute creative business cards. Since the business isn't a household name, use a logo or icon that's eye-catching and memorable. Hire a graphic artist to create one. Include a snappy catch phrase to keep your business on the lips of everyone you hand a business card. Distribute the cards to anyone who shows interest in your line of work, product or service.
2. Partner with an established business. Use a host-beneficiary style marketing technique by coordinating with a related business to host a giveaway of your service or product. For example, if you've opened a new bakery, speak with local wedding dress salons, tuxedo rental shops and wedding photographers about adding a coupon for a free bridal shower party cake to the bottom of invoices greater than $100. Clients who love the free cake are likely to place a deposit for a wedding cake.
3. Wear your business. Have T-shirts, baseball caps and rubber bracelets printed with your business name, logo and phone number. Plan to wear one of the marketing items at all times to generate conversations and get your name seen. Give promotional items to family and friends to wear and help in the marketing effort.
4. Create several social media accounts. Fan pages on Facebook, Twitter accounts and boards on Pinterest link your business to potential customers. Write posts containing keywords that relate to your business. While searching their social media accounts, people will find your posts. Include easy ways to contact the business, including phone numbers, email addresses and messaging services on the social media platform.
5. Attend community events. Rent tables at fairs and trade shows that pertain to your business. From home improvement shows and craft fairs to back-to-school health fairs, there are community events geared toward a variety of business ventures. Call your city hall, convention center and event halls to find out what events are coming up.
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