Advertising coordinators
oversee ad campaigns that bring familiar products into consumers' homes.
Advertising coordinators oversee a large sales area in a city, working to sell both ad space and advertising images to publishers, national businesses, and local media outlets. These professionals also act as field supervisors overseeing marketers working in this sales area on a given advertising campaign. The nature of the work is fast paced, requiring great attention to detail, a tenacious mind for sales, and the ability to coordinate multiple assignments and people at once.
Client Relationships and Sales
Advertising coordinators maintain client relationships for a given sales territory. This may include fielding questions about advertising rates, checking on the satisfaction of an ad campaign, and introducing the client to new company initiatives. Sales is also a large portion of an advertising coordinator's day, and includes selling print and Web advertisements to small business owners, book publishers, and other national businesses. Once the ad space has been sold, the coordinator will schedule its placement with the art team and editorial staff.
Coordinate Marketing Team
An advertising coordinator will generally have a team of marketers working underneath him within his sales area. It is the responsibility of the advertising coordinator to organize this team as each member works with local media outlets (newspaper and television) to integrate graphics, data, and other theme applications for a given advertising campaign. The advertising coordinator will compile reports pertaining to the campaign's status (sales figures, performance ratings) and submit those reports to his superiors.
Post-Production Reports
At the conclusion of an advertising campaign, the coordinator will compile a final post-production report to submit to his superiors. The report will contain the final sales figures for the campaign, methods of payment received and processed by the accounts receivable department, and notes regarding the strengths and weaknesses gleaned from the specific advertising campaign. This post-production report will also include the advertising coordinator's assessment of his team working through the campaign, and may contain recommendations for promotions, among other actions.
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