Advertise a Limo Service for Proms
People often think of prom as the big night for high school students. Many students plan to rent limos for prom, which makes it a big night for limo companies. The key to booking your entire fleet of limos is advertising. Follow these steps to come up with an advertising plan.
Instructions
1. Set up an advertising budget. The most successful limo companies know that advertising only works if you see a return larger than the cost of the ads. While television commercials get you noticed, you may not be able to make enough money to cover the cost. Generally, you should plan one to five percent of your gross sales as your advertising budget.
2. Advertise year round. Even though you want a big night for prom night, statistics show you have more success with frequent advertising. About three months before prom, switch your ads to focus specifically on prom. Reliability and safety are big issues for people considering renting a limo, so you want to stress these in your ads.
3. Include prom as a service. This is especially important for website or Internet advertising where people search using key words. A yellow page ad also makes it easier for local residents to find your company. You can also advertise online with companies like Limo.com.
4. Cross promote your service. Department stores, salons and tux rental stores also need to advertise for prom. You can set up a co-op with these companies and put an insert into the newspaper. Some areas have prom fashion shows where you can set up a booth or hand out information.
5. Offer a prom package. You want the package to benefit your company and provide a deal. Offer a shared ride for a set amount of couples. Each couple pays less, but overall you make more. You should only share rides if all parties consent and know ahead of time that you are doing this.
6. Put up flyers. Check with the school office to see if you can post an advertisement on the bulletin board. Talk with the prom committee for ways you can sponsor prom. Each school typically hosts its own prim; so remember to check with multiple districts.
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