Getting new clients to notice the products and services you offer is one of the first steps in claiming your space in the market. Promotional activities are proven to capture attention, provide customers with information and entice them to give a business a try. Track how many clients you get as a result of your promotions, how long they stick with your brand and their lifetime values.
Free Download
Businesses that offer their clients services, such as writing, design and bookkeeping, often use their websites as tools to attract clients and generate names for their email marketing lists. Entice website visitors to sign up for your email marketing newsletter, or give your services a test drive, by providing you with their email address, in exchange for a free informational product they can download directly from your website.
Bring Friend
Whether you own a fitness gym or a hair salon, you can try a buy one for you and get one for a friend approach when you're trying to attract new clients. Not only will customers enjoy the discount and the idea of passing savings along to their friends, you'll get an opportunity to connect with another potential customer.
Business-Branded Promotional Item
Convince potential clients to visit your store, or give your products and services a try by offering them free promotional items branded with your business logo. A gym might offer stainless steel water bottles, while a hair salon might give first-time clients free handheld mirrors.
Discount on Services
By offering new customers a discounted price on the services you provide or products you sell, you can entice them to give your business a try. Clients are more likely to feel they're losing money if they're able to experience savings during their first interactions with your business.
Hold Contest
Attract the attention of potential new clients by hosting a contest. If you're a photographer, you can offer a contest that asks potential customers to submit their funniest pictures, or a hairstylist may ask potential clients to submit a written entry and picture to show why their hair is in desperate need of attention. You can use social media sites such as Twitter and Facebook to promote the contest. Select a winner from the submissions.
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