Successful matrimony promotion marketing extends past the wedding dress.
Matrimony may be about commitment and love for the couple involved, but for thousands of entrepreneurs, matrimony is about business. As with any business, you want to devise marketing strategies to promote your product; marriage is no exception. Religious or political groups also have interest in promoting matrimony; marketing tips can help spread positive messages about marriage. Identifying your intended audience and marketing goals will help you decide which tips make the most sense for your business situation.
Weddings
If you're in the wedding industry, whether a florist, caterer, wedding photographer or bridal consultant, subtly promoting matrimony through marketing campaigns can help you define your brand, attract customers and boost revenues. Offer free matrimony consultations prior to booking clients to get a feel for their wedding goals, share their engagement story and discuss hopes for marriage. Ideas from these conversations can be interwoven into wedding planning. For example, couples emphasizing long-term commitment and faithfulness in their marriage discussions might want forget-me-not blossoms in their floral arrangements. Websites can include tips from marriage counselors, old married couples or heart-warming quotes about matrimony accompanied by photos of satisfied customers.
Philosophical
Your matrimony marketing strategy may be tied to religious or political views that marriage leads to more stable family units or a more committed relationship. When marketing marriage as a preferred option, use photos and text of real long-married couples laughing, sharing a contemplative moment and talking about how matrimony solidified their loving bonds throughout the years. Shared true stories sometimes resonate with people more than statistics marketing marriage as a viable choice. Groups may also host free information sessions about marriage with guest speakers including spiritual leaders and long-married couples. Couples may welcome the opportunity to ask deeper questions about matrimony.
LGBT
As some states begin to embrace same-sex marriage partnerships, entrepreneurial ventures servicing this market niche may want to market themselves as welcoming lesbian, gay, bisexual or transsexual customers interested in planning their wedding celebrations. LGBT buying power was expected to reach $712 billion in 2008, as reported by Entrepreneur.com. Marketing to this population is more complex than slapping a rainbow sticker above your logo; use your website to publish testimonials from satisfied customers and develop professional ties to LGBT organizations. Keep marketing verbiage current by using the word "marriage" rather than "commitment," LGBT lovebirds will be looking for vendors who wholeheartedly embrace their lifestyle and not a tepid attempt at meeting them halfway.
Considerations
Many people have strong feelings about marriage, particularly when they're considering their own. Avoid matrimony promotion strategies that offer slick, sugar-coated or gimmicky messages about marriage; these will likely be ignored. Marketing efforts perceived as judgmental or preachy may also be disregarded. Focus on the positive aspects of matrimony, but keep it real by acknowledging the challenges involved.
Tags: about marriage, about matrimony, long-married couples, marketing marriage, matrimony marketing