The marketplace is overcrowded with competition. Businesses have to be more creative to stand out from the crowd and attract new customers. Creative promotions can deliver outstanding results for your business. Despite economic fluctuations and a tight budget, creative promotions can be both inexpensive and effective.
Free samples
Provide free samples to your target market of the products or services that your business deals in. Hand out the free samples at busy malls or stores. You can also attach a sample of your product to a well-known product that is essential to the people you are targeting.
Advertise on cars
Advertise on cars as it is cheap and very efficient. You can use inexpensive, although customized, car decals that are highly visible. Most people are usually curious of colored cars on the road and hence read what you are promoting.
Use Flyers
Flyers provide a brief and accurate picture of your business. Print well designed flyers containing the nature of your business, location and products or services on offer. Distribute the flyers at shopping malls, gas stations or street corners.
Free Gifts
Give out gifts emblazoned with your businesses' logo, such as T-shirts or car key-holders to your target customers. The gifts should be well designed and attractive to ensure they are not thrown away once the customers are out of your premises.
Coupons
Give coupons to potential customers, which gives them a chance to enjoy your products or services at a lower price. They help create customer loyalty to your product.
Social Networks
Social networking is a promotional strategy that is cheap, effective and easily accessible. More people are tempted to click on creative adverts at social network sites. It has large scale coverage in comparison to other promotional forms.
Sponsorship
Sponsoring a successful local team ensures wider coverage of your name and product. It creates a situation where supporters of the team identify with your product. Having your business name on the teams kit ensures advertisement wherever the team travels.
Newsletters and Periodicals
Place adverts about your business in newsletters and periodicals that are widely read and subscribed to in your locality. You can also provide the editors with a sample of your products or services. If they are satisfied with what you have to offer, you can request that they feature your business in one of their editions. Periodicals and newsletters promote your business to their wide readership.
Newspaper Classifieds
Classifieds are brief and concise and offer only the basic information about your business. Include your contacts on these adverts and an attractive line that will trigger potential customers to want to know more about your business.
Billboards
Strategically placed billboards are hard to miss and are a very efficient way of promoting your business. Billboards should include catchy phrases or slogans and distinctive visuals so as to catch the attention of pedestrians and motorists. Ensure, however, that they are not distracting and too much to take in as viewers will only have a short window of time to look at it.
Tags: your business, products services, about your, about your business, your business, your product