Traditional business with a local range like restaurants should favor traditional marketing.
Traditional marketing plans work well for businesses that offer products and services in a limited local range; for example, a small business selling pizza would do well with a traditional marketing plan and might not require a new media presence.
Print Media Advertisements
Print media advertisements are a great way to reach local readers when placed in local circulation. A traditional way to make your readers more likely to respond to a print media advertisement is by including a discount coupon directly in the ad. Even if only for a small amount, the coupon serves the purpose of getting the customer through the door and may lead to repeat business. The cost of print media advertisements can vary dramatically depending upon the publication and the amount of page real estate the ad takes up. An ad in the classifieds section is usually the most economical form of ad, but a full page spread with dazzling graphics is an ad that a reader is more likely to take note of.
Billboard Placement
Placing billboards in high-traffic areas can create a captive audience for traditional print ads; for example, a billboard placed on a road notorious for traffic jams would give consumers a good long look at the ad. Making a special effort to make the ad memorable, either by being visually stimulating or by being humorous, can go a long way toward creating a positive impression with a possible customer. Some municipalities place restrictions on where billboards can be posted and whether licensing requirements are necessary, so take the time to contact local municipal authorities before placing a billboard advertisement.
Marketing Via Trade Shows
Marketing via trade shows is a time honored way of spreading the word about a company's product. Appearing at relevant trade shows can give direct-to-consumer products a new place on another business' shelves. Trade shows are particularly helpful for companies with primary customers that are composed of other businesses; for example, construction tools are largely used by building construction workers. Getting the word out about a company's construction tools at a construction trade show directly markets the product to its most valuable consumers.
Bottom Line
When it comes to traditional marketing, the bottom line is that a solid traditional marketing campaign can still have positive effects. Traditional marketing campaigns are more likely to have the greatest impact on traditional style goods; for instance, pairing traditional marketing with a restaurant would be a good way to fill the seats. However, attempting to sell software using traditional marketing methods has generally proven less effective than marketing directly via technology to the technologically inclined.
Tags: more likely, traditional marketing, about company, construction tools, local range, media advertisements