Let your logo speak for you on giveaways
The right gift can make a difference in acquiring and keeping important clients. To leave a lasting positive impression, the products you choose as corporate giveaways should reflect the sense of your company you want to convey, such as being a rare find, being appealing, being of quality construction and being built to last. Within your budget, you can surely find a giveaway to reinforce and cultivate every relationship.
Top Tier Customers and Donors
Gifts to your top clients and donors need to stand apart from the ordinary. Giveaways to this audience do not necessarily need to be costly. Especially in the case of donors, the perception of you having spent excessively on gifts negates the value of the donor’s generous gifts, so the value should be in its creativity more than in dollars. What gifts to this audience should impart is a sense of style and uniqueness. Leather goods, crystals and crystal ware, silver and chrome gifts can underscore your appreciation of your client and the lasting quality of the relationship.
VIPs
Corporate giveaways to your very important clients and customers have a role in the continuing development of your relationship. With appropriate premium gifts, you imprint your brand identity and reinforce that brand. The gift, if it is emblazoned with your logo, provides continual advertising. If it will be used on a desk or as something to carry, the gift will also have referral power.
The gift itself should be as closely related to any offer you are making in a marketing campaign as it can be. As one example, if you would like your customer to send you data too large for email, supply that VIP with an attractive jump or zip drive. Have your logo emblazoned on the drive. Make sure the drive has a quality lanyard and an appearance that acknowledges the value of your VIP, such as a brushed chrome finish.
Customers and Prospects
A good rule of thumb for giveaways to prospects and customers is to never waste space and never miss an opportunity. If your business card is blank on the back, have a calendar or other data printed on the back and offer it as a gift. If your prospect cooks and your product or offer is related to food preparation, give an apron or pot holder with your logo screened on it. If you are an Arizona Realtor, consider giving an annual Arizona Highways desk calendar. Tie ideas together to help your customers remember and think positively of you.
If your state or region has some interesting quirk, consider making it a feature on your card back. As one example, in the state of Montana, vehicles registered in each county bear an identifying county number on their license plate. The historic numbers no longer relate to county populations, but they do identify specific regions. An auto body shop in Montana printed the county names and corresponding numbers on the back of its business card, a real boon to drivers who see a plate and wonder from where that driver hails.
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