Print and radio are two mediums available for publicity.
Social committees plan, organize and finance events that keep an organizational community together. Many workplaces have social committees whose responsibility it is to plan staff parties and fundraisers. Churches, women's groups and philanthropic organizations also have social committees whose job it is to plan events for the organization's social community. In larger organizations, a social committee may organize events that attract thousands of people; these groups may put considerable energy into publicizing events. Social committees may appoint a publicity chair whose duty it is to spread the word by advertising or word of mouth.
Creativity
Publicity is fundamentally a creative task, since publicity materials need to be eye-catching and appealing in order to attract attention. Social committees use publicity materials to attract members to events and to solicit donations to fund events. Publicity for social committee events can be published in print, on the Internet or on the radio. Social committee members may use illustration software to design graphics for posters. Social committees for larger organizations may create music and words for use in radio advertisements. Alternatively, these services may be contracted out to ad agencies.
Event Planning
Publicity people may get some input into the social committee's event planning. Some events are more difficult to publicize than others, and the committee's publicity members may understand which events will attract the most attendees. For example, a publicity expert with five years of experience on the committee might know that events with live music are more popular than events without music. And all events -- if they have a chance at being successful -- must feature food and drink. Event planning goes hand-in-hand with publicity because the success or failure of a publicity campaign rests on the appeal of the event.
Distribution
Once the committee has created publicity materials, members must find conspicuous locations in which to post them. Smaller social committees may post posters on bulletin boards or place flyers in social areas, such as an office cafeteria or break room.
Larger social committees serving regional groups may purchase ad space on the radio or television to get their message across. Social committee members are responsible for determining which locations and mediums have the largest audience and then distributing their publicity materials to the most prominent places.
Budgeting
Publicity is not free. Even the cheapest publicity materials, such as 8-by-11-inch posters, cost money. More expensive publicity materials, such as websites and broadcast advertisements, can cost thousands of dollars. Social committee members need to find out how much these products cost and set aside money to purchase them. For social committees that do not yet have an established budget, publicity members may have to host fundraising events to raise money.
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