It's possible to promote your business without spending a cent.
Promoting your business can be expensive. Putting advertisements in print, on the radio or on TV can be costly. Promoting your business, however, is necessary. Promotion is how you get new customers. While business owners need to aggressively promote their businesses, they don't need to spend a lot to do it. Deborah Sweeney, the CEO of MyCorporation.com and a contributor at Business Insider, offers several helpful tips on promote your non medical care business for free.
Instructions
1. Get customer referrals. This is especially important in the Internet age. Customers have become active, unpaid participants in marketing. They share information about companies through social media platforms and voice complaints via websites like yelp.com.
2. Sign up for a user account at Google Places and enter information about your business. When Google users in your area search for services your non medical care business provides, your company's listing will appear in Google search results and on Google Maps.
3. Get involved in the community. Participating in community events is a great way to get your business' name out there and meet with customers. Attend a charity walk or set up a booth at a local festival.
4. Write press releases. Send them to local media outlets or publish them on press release websites. This will increase your online presence or inspire a journalist to write about your business.
5. Partner with other businesses. Making partnerships and affiliations with other businesses can be mutually beneficial. Consider other local businesses that provide services that complement your business. Having your business' name in their store or on their website creates exposure.
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