Advertise a Business in a Newspaper
Newspapers have played a central role in advertising for hundreds of years. Newspaper advertisements have also been a great way for businesses to appeal to intelligent and affluent consumers who care about world happenings. But with the advent of electronic media, newspapers have seen their advertising revenue plummet, making this a good time to get low rates when looking to advertise your business in a newspaper.
Instructions
Create an Eye-Catching Ad Campaign
1. Look to other successful ad campaigns for inspiration. Spend a day reviewing a wide range of newspapers to see how companies have found creative, engaging ways to advertise their services to newspaper readers.
2. Write great copy for your advertisement. Use expressive, active verbs and keep your sentences short and punchy. Look for industry buzzwords to make your ad's copy as attractive as possible.
3. Partner with professionals to help design and create your ad. Look for a professional photographer to help add images to your ads. An experienced graphic designer can help you combine ad copy with any creative visual elements.
Run Your Ad Campaign in a Newspaper
4. Familiarize yourself with the major papers in your city. Their readership might reveal some key demographic differences, allowing you to target readers who are more likely to respond to your business's offerings. Cover all your bases by advertising in multiple papers.
5. Contact a newspaper to get specific information about ads. A member of the advertising sales team will be able to review the different options featured, such as ad size and color.
6. Pick a pricing system that works with your budget. By agreeing to purchase recurring ads over an extended period, you may be able to negotiate a lower rate per ad. Before you agree to any recurring ad plan, you may want to give your ad a trial period to see if its attracting enough business to warrant further newspaper advertising.
7. Evaluate the efficacy of your ad by asking questions of your new customers. See how many customers became aware of your business as a direct result of advertisements in the newspaper. This information could lead you to purchase more newspaper ad space, tweak the ads you already have or cancel your newspaper ad plans altogether.
Tags: your business, Advertise Business, Advertise Business Newspaper