Successful events take careful planning and promotions.
Most events take a lot of time, planning and money, but the best event in the world is a failure if the planners have not gotten the word out to public that it is taking place. Promoting an event should be a group effort so that there is more brainstorming can take place on the best approach.
Research Your Market
Learning a little bit about the people that you want to attend the event is the first step in planning the event. Knowing what newspapers or magazines they read and the radio stations they listen to will prevent you from spending money on advertising that will not reach your targeted market.
Target Your Market
Restrict all your efforts to what you have identified as the target market. Don't expect to draw people from outside your market since so few single events can attract every demographic. Focusing on one market will lead to better saturation where it counts.
Setting the Date
Make sure the date you've chosen for the event is not the date of a competing event. If the event is aimed at drawing a lot of families, don't plan it on the first day of school or on the date of an open house. Schedule around televised events such as football games that many people want to watch live.
Give Lead Time
Start planning your event far enough in advance that there is plenty of time for word to get out about it. People should have time to chat about the event and opportunities to get involved, depending on the event, by renting a vendor booth or providing some of the entertainment.
Post on Calendars
In most cases, posting an event the local newspaper's calendar of events is free or very inexpensive. There are also a lot of websites that offer places to post events. Local sites are best, but the more places you can post it the better chance you'll have of attracting a large crowd.
Submit a Press Release
A press release is essential to getting information into the local newspaper in story format. The release can be faxed or emailed, but it should be succinct and to the point; don't use fancy or hard-to-read fonts. Send it in the body of the email since some news organizations will not open attachments. Follow the release up with a phone call.
Use Social Media
Social media sites such as Facebook, LinkedIn or GooglePlus are good places to post and talk about events. Plan your event far enough in advance to build a Facebook page where people can talk about the event and "Like" it so that information will be sent out to a lot of groups. Use Twitter to send out lot of tweets promoting your event.
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