Sales and marketing coordinators manage market research for their companies, which includes directing strategies, sales, advertising, product development and public relations activities. A sales and marketing coordinator's salary depends upon his area of expertise and job title, the industry in which he works, and the location in which he lives.
Sales Coordinators: Salaries
Sales coordinators are responsible for directing the distribution of a product or service to customers. They earned an average salary of $111,570 as of May 2009, according to the United States Bureau of Labor Statistics (BLS). Sales coordinators working in the management of companies and enterprises earned an average salary of $120,200, while those working for wholesale electronic markets and agents and brokers earned an average of $133,660. Automobile dealers offered an average salary of $117,330 to sales coordinators, and those working in department stores earned an average of $61,510 a year.
Sales Coordinators: Higher Wages and Location
In the industry of securities and commodity contracts intermediation and brokerage, sales coordinators earned an average of $156,190 as of 2009. The BLS states that in the same year, coordinators working in investment pools and funds or financial investment activities earned salary averages of $160,080 and $161,580 respectively. New York was the top paying state for sales coordinators with a salary average of $156,800, followed by Delaware at $134,430.
Marketing Coordinators: Salaries
Marketing coordinators analyze the demand for products and services offered by their company and use that information to identify potential customers. The average salary of a marketing coordinator was $120,070 as of 2009, according to the BLS. Those working in the management of companies and enterprises earned an average of $126,220 a year, while those in the industry of management, scientific and technical consulting services earned an average of $132,520. In computer systems design the average income of a marketing coordinator was $137,040, and those employed by insurance carriers earned an average of $118,860 a year.
Marketing Coordinators: Higher Wages and Location
The industries of pipeline transportation of natural gas and oil and gas extraction offered respective salary averages of $146,990 and $149,330 for marketing coordinators, while motion picture and video industries offered an average of $152,700. Marketing coordinators working in securities and commodity exchanges or other financial investment activities earned over $153,000 on average per year. The top paying state for marketing coordinators was New York with a salary average of $150,130 according to the bureau, with New Jersey following at $141,300 a year on average.
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