The iconic symbol of wise resource use.
Anything that keeps us mindful of the need to protect the environment and conserve resources can go a long way toward changing our actions. With our busy lifestyles, daily responsibilities and urban environments, it becomes easy to forget about trying to play an active part in protecting resources. Finding unique, ecological promotional ideas is one way to keep us all engaged in being responsible for our planet.
Community Challenges
Challenging the members of a community or neighborhood to get involved in a conservation competition can be a fun way to energize people. The competition can afford participants a chance to lighten their carbon footprint--and feel good about it. The competition should involve concrete measures such as lowering home temperatures, cutting electrical use, and eliminating unnecessary car trips. Develop some tips beforehand to help the community members accomplish these goals.
Ask members to keep track of their usage cut-downs as well as taking pro-active measures such as bicycling to work or walking to and from the grocery store instead of driving. Hold a get-together afterward to determine winners (and congratulate all), and send a press release about the event to your local media outlets.
The Value of Images
We are visual creatures, and a well-chosen, well-placed piece of imagery can help remind us that the environment is an everyday issue. Perhaps simply posting photos of laundry hanging on an outside line can remind community members that there are lifestyle alternatives. Ask people in your area to become ecological photographers, finding or creating images that inspire others, particularly nature images. Publishing or hanging these photographs as posters or flyers is a powerful way of promoting ecological awareness.
Throwing a Party
Hosting an ecologically themed party or fundraising event can go a long way toward raising environmental consciousness in your community. Ask people who attend to reflect their environmental convictions at the event--by wearing natural clothing, for example, or by bringing their environmentally inspired creations. Your initiative can foster bonding experiences that lead to future actions and cooperation.
Ecological, Inc.
Promoting acts of environmental responsibility and energy conservation within a company can encourage further such actions. Announcing your company's ecological practices to the business community and the community at large may encourage other companies to follow suit.
The Energy Star website encourages businesses to take a photograph of the company's ES plaque and send the photo to area newspapers as a means of helping your company shine inspiring others.
Everyday Objects
Sometimes effective promotion can involve things simple and mundane. For example, you can look for unusual items such as a flash drive with a handle that is a tree trunk or a water bottle with a lush green design. You might even customize your license plate with an ecological message in shorthand. Everyday objects serve as subtle reminders and can spark discussions that motivate people to make changes in their lives. Saving the world, after all, happens one person at a time.
Tags: community members, long toward, measures such, your company