eMarketing specialists
understand how search engines work.
An eMarketing specialist not only understands marketing tactics, but also has technical savvy combined with excellent project management skills. A good eMarketer expertly completes Internet projects and translates the project details between clients and co-workers.
Responsibilities
Those who work as eMarketing specialists are responsible for optimizing client web page code and content, and marketing the website. They are required to reach and educate potential clients using social media, public relations and online advertising.
Skills
Specialists in eMarketing have a knowledge of search engine optimization (SEO), HTML code, keyword research and Web content creation. An eMarketing specialist has good written communication and understands conduct online advertising campaigns such as pay-per-click (PPC) advertising.
Education
Most positions require a bachelor's degree in marketing, communications or business, as well as three to five years of experience in online marketing. Some positions may require an eMarketing certification in addition to a college degree.
Average Salary
The average salary in 2010 for an eMarketing specialist is $55,000 per year, with eMarketing managers averaging $65,000 per year in the United States.
Outlook
The job outlook is good for eMarketing specialists, with faster-than-average job growth. Marketing manager positions will grow at about 12 percent between 2008 and 2018, according to the U.S. Bureau of Labor Statistics.
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