There are many job options available to marketers just starting out.
The average salary of marketers when starting out in the industry will vary greatly and depend upon previous related experience, the company and its location, and the marketing field being pursued. In addition to a salary, most companies also offer benefits and bonuses. With the relatively higher starting salaries and the projected growth of the industry, many have chosen to pursue a career in marketing. According to the federal Occupational Outlook Handbook's website, a 13% increase in marketing-related employment is expected through 2018.
Marketing Agencies
Marketing agencies service many kinds of clients, from corporations to small businesses. Some positions for these agencies include graphic design, web development, sales and account management. They offer benefits with full-time employment and some also give bonuses based on the profitability of the agency as a whole. A marketing agency tends to pay higher entry-level salaries than in-house marketing departments; $69,000 being the average salary.
Working In-house
Larger companies often have their own marketing departments. From managers to researchers, all marketing is performed within this department. The opportunity to move up from an entry-level position and salary is possible. The average entry-level salary is $58,000 for an in-house marketer.
Freelancing
Doing freelance marketing work allows an individual to pick and choose the industries he works in, as well as the number of hours spent on the job. Although a freelance marketer receives no benefits or bonuses, most will take this into consideration when deciding what they charge their clients. A freelance marketer may also be hired on a contract basis for a larger company. The average freelance marketer's salary is $40 per hour. Based on a 40-hour workweek, the entry-level salary would be $82,560.
Home Business
A home-based marketer does affiliate marketing, website development and Internet marketing. He is working for himself, and not for clients. Home-based marketers often start while still working at a job out of the home, and as his income replaces that of his job, he moves to full time home-based marketer. Naturally, due to the nature and variables of this type of work, entry-level income amounts are very hard to give. In the worst-case scenario, a person could make nothing, and in the best-case scenario he might make several thousands per month.
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