Businesses use promotional items as an advertising tool. These are products that bear your company name and sometimes the street address, phone number and website. Promotional products are practical items that the recipient will be likely to use on a daily basis. This keeps the company's name fresh in the recipient's memory and also places your brand before others who come in contact with that person. In addition to selecting promotional items, small businesses should consider novel ways to distribute the products.
Writing Instruments
Promotional pens are available in a wide price range. Your information is imprinted on the barrel of the pen. Mail these pens to customers with their statements or include them with brochures for potential clients. To reach a cross-section of the population, you could pass them out to applicants at job fairs or to students enrolling for classes, if they are your target market.
Higher quality pen and mechanical pencil sets should be reserved for special customers due to their cost. Give them to the decision maker in your client's company, such as the purchasing agent, president or systems administrator. Include them as a bonus item for large orders or use them for employee awards, such as anniversary gifts.
Sporting Goods
Promotional sports items, such as golf balls or water bottles imprinted with your message, can be distributed at events to create an association between your business and the event. For example, you could give water bottles to entrants at a charitable walk or run, suggests SmallBusinessNotes.com. Distribute golf balls to participants at a tournament to raise money for a beneficial cause. You will make the recipients familiar with your name and create a perception that your business is concerned with the community when you participate in charitable events.
Office Tools
Rulers, mouse pads and calendars are among the possible products to use to promote your business. Include them with orders or deliver them to your customers. Attempt to place some of these items in the hands of non-executive staff members, such as customer service representatives or accounting staff members, since they may be likely to use and appreciate such gifts.
Clothing
Baseball caps, T-shirts, sweatshirts and lightweight jackets are among the clothing items that you can use to promote your business. Depending on your budget, include clothing with orders or have your sales representatives deliver them to customers when making calls. Offer them as bonuses for customers placing orders above a set dollar amount or award employees for achievements, such as an outstanding suggestion.
Magnets
Decorative magnets printed with your advertising copy can be mailed to customers with statements or to prospective customers who have requested a quote. The flat, thin magnets are more economical to mail than the three-dimensional styles. Businesses, such as insurance agencies, pest control firms and lawn care services that cater to consumers rather than other businesses, may mail these with brochures or flyers. Homeowners will use them to hold notes or children's artwork on their refrigerators.
Glassware and Plastic Ware
Coffee cups that contain your company name, address and logo can be used by your clients. Choices include ceramic mugs, plastic travel cups and insulated mugs. Plastic tumblers, with or without lids, are also possible selections in this category. Wine, beer and water glasses are available, as are decanters, paperweights and ashtrays. Use the more expensive items for top customers or prospects. Economical items can be distributed with orders or given to participants at job fairs or trade shows. Obtain permission to distribute them to the parents at children's sporting events or academic meets, if they are in your target demographic group.
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