The proper training for book publishing managers can lead to several career options.
Book publishing managers are responsible for the production, marketing and distribution of books, according to Education-Portal.com. They basically oversee all parts of turning a manuscript into a published book. Book publishers can enter the field with an undergraduate or graduate degree, although graduate degrees make these professionals more competitive and well-rounded. Book publishing manager training programs give students the background knowledge and technical skills they need to succeed in this field.
Undergraduate Degree
To become a book publishing manager, an individual can complete intensive certificate programs in the field or pursue a bachelor's degree. Most large firms seek individuals who have at least a bachelor's degree in a related field such as English literature, journalism or communications. Certificate programs in publishing can last anywhere from two weeks to 15 credit hours, while bachelor's degree programs typically last four years. However, master's degrees are the most common degree type for those interested in a career in book publishing management.
Master's Degree
Master's degree programs in publishing can last two years and teach students edit books and articles, create editorial calendars, select photographs for print and make layout decisions. These degrees typically require about 40 credit hours in publishing studies. In some programs, students create their own publications as thesis projects or conduct research in a special aspect of the industry. They also complete internships with book publishing organizations. To get into a master's degree program, a student typically needs a bachelor's degree in backgrounds such as writing or art design. Some programs might require students to have a couple years of experience in the workplace as well. Portland State University in Oregon is an example of a school that offers a master's degree program in writing with an emphasis on book publishing. This program allows students to gain hands-on experience at the student-run Ooligan Press.
Classes
Courses in a book publishing manager training program cover topics such as production, marketing/branding and design. Other classes might include publishing and Internet law, interactive media, book acquisition and editing, book distribution and media sales. Elective courses might cover fiction, nonfiction, poetry, children's books, online magazines or technical writing. Book publishing manager programs teach students work with deadlines, increase their computer literacy, be analytical, hone their communication skills and be able to identify marketable material.
Prospects
With an education in book publishing management, individuals usually can find work for one of many publishing companies. The highest concentration of publishing companies is in New York City. Also, as many authors today are self-publishing, managers who are skilled at finding marketable material can open up their own book publishing companies. Book publishing managers also can do work online as e-books and websites become successful book-publishing alternatives.
Outlook
The book publishing industry faces challenges from the use of electronic media. However, literary blogs are allowing publishing managers to monitor trends and opinions of different books. Savvy book publishing managers also are using the Internet to reduce book distribution costs, according to Faqs.org and IBISWorld.com, which offers industry reports. In addition, growth is likely in the textbook publishing industry as more people attend college. The average book publishing salaries in 2010 were $35,000, according to SimplyHired.com.
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