As a small business owner you've probably realized that most of the Internet advertising you see in prominent places online is too expensive for your budget. While you might not be able to afford these coveted spots, it is still possible to place affordable banner ads where your potential customers may find them. Learn a few basic details about find cheap, effective banner advertising for your small business.
Identify Targeted Websites
Instead of looking at well-known, large websites with a general focus for advertising your business, find smaller yet still popular niche websites that get smaller yet highly targeted visits from individuals online. For instance, if you sell a video game, look for niche gamer websites instead of trying to place an advertisement on a major software portal website. The smaller niche websites tend to offer cheaper rates for targeted online banner advertising.
Deep Linked Pages
If you want cheap advertising, you may have to place your banners on deeper linked Web pages of the websites where you want to advertise. Deep linked Web pages (also called interior pages) are the pages linked to the landing or home page of the website. So instead of advertising your new race car video game on the home page of the general gamer website, you might advertise on the interior page that features only race car video games instead. The home and landing pages tend to cost more money because they get more hits.
Pay-Per-Click Advertising
Another option for cheap but effective banner advertising is to place the ads in rotation on a pay-per-click service. With this option you can set the price you're willing to pay for each click or lead to your website instead of paying a flat fee for the entire program. These services accept bids for clicks at websites based on certain keywords. The estimated cost per click varies depending on the popularity and demand of the word or phrase that draws traffic to the website. Bid on the cheapest clicks for keywords related to your product or service to save money while still positioning the banner ad to your targeted customers.
Considerations
More often than not, you'll find that really cheap banner advertising does not usually equal effective advertising. When the price for banner ads is significantly lower than the average for other websites it is usually because the website doesn't get much quality or targeted traffic. If based on your research you believe that online banner advertising can help your business, find ways to increase your advertising budget as your business grows to invest in more established websites with mid-range pricing for ads instead of just cheaper ads on unknown websites.
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