Theatrical Publicist Job Description
The theatrical publicist is responsible for ensuring that the general public is aware of a theater's upcoming performances. She accomplishes this by securing media coverage of the theater's events, actors or behind-the-scenes happenings.
Features
The publicist in a theater functions to bring an awareness of the theater to the community. She would create media releases, work to create a network of media contacts and works with the theater's management (artistic director, managing director) to create an comprehensive image of the theater to the public, according to the American Association of Community Theatre website.
Considerations
According to the American Association of Community Theatre website, depending upon the size of the organization, there may be a separate person for publicity, marketing and advertising. However, if the organization is small, one person may be responsible for handling all aspects of marketing and publicity.
Benefits
There's a creative aspect to the job of theatrical publicist and the additional benefit of working around the arts, according to the State University website.
Salary
According to PayScale.Com, the salary average for a publicist starts at about $30,000 and goes to the high end of the $50,000 range.
Outlook
Positions for publicists are expected to grow 24 percent from 2008 to 2018, according to the Department of Labor website.
Tags: American Association, American Association Community, Association Community, Association Community Theatre, Community Theatre