Advertise a Play
If you are producing a play, but you don't have an exorbitant budget, don't despair. There are several ways to create an effective advertising campaign that will cost you little more than time and effort. The tips below are geared toward a non-profit organization, like a school, a church or a boys and girls club, but they can also be used to advertise a small budget self-produced play as well.
Instructions
1. Ask the director of your organization to write a letter on official letterhead explaining what your organization is and what you are doing. Some businesses will require this information as proof for their records that you are a non-profit organization.
2. Design an eye-catching flier. This doesn't necessarily mean that you should pack the page with information. Use brightly colored paper. Make sure the font is large and easy to read. Create a stark, simple logo. All of these things will draw attention to what's on the page.
3. Contact local businesses. Independently owned stores will often let you either post a flyer or leave some available for their customers.
4. Put an ad in the local papers. If you are putting on the play through a non-profit organization, they will often give you a small amount of space (a column inch or two) for free.
5. Call a newspaper or magazine and ask if they'll write up a review for your play. This won't help you opening night, but it will help if your show is running more than one weekend. Plus, all it will cost you is a pair of complimentary tickets.
6. Call the local radio station. Non-profits can often get free air time and advertise their events.
7. Call the film and television department of your local college or high school. They may be able to create and air some promotional material for you.
8. Give away some tickets. This may seem counter-intuitive, but nothing sells a play better than word of mouth.
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