For advertisers and marketers on the web there are rules and guidelines to be followed to be above board and fair.
Advertising and marketing on the Internet is most effective with strategies and knowledge of the guidelines that govern the Web. The Federal Trade Commission has rules in place for advertising which might not be overt to the typical users of the Internet. Advertisers and marketers on the web also need to understand that different websites, like Facebook and Google, have different rules for the advertising they accept.
FTC Guidelines for Marketing Online
In the early days of the Internet, companies would exchange free goods and services for endorsements, especially from bloggers. In Oct. 2009, the Federal Trade Commission came down with new guidelines to govern these endorsements, putting the burden on the blogging community to release the information about how they received products as well as any sponsorship agreements. If you are marketing or advertising online, you need to make sure that bloggers put out this disclosure. Any trouble that comes from the FTC could reflect poorly on your company or advertiser. For the list of FTC guidelines, see the resource list.
Guidelines for Facebook Advertising
Facebook is the most popular website on the Internet. It is a social networking site which allows users to connect with their friends and family, posting photos, videos and other updates about their lives. Facebook is also home to popular games and other features. Facebook is a powering marketing tool because it allows advertisers to target who sees their ad depending on the demographic information users share with the site. But Facebook does have some guidelines, which restrict adult advertising as well as ads for get-rich-quick-schemes, tobacco products, fire arms and hate speech. A full list of Facebook's rules can be found in the resources.
Online Marketing Rules of Thumb
There are some basic rules of thumb for success of online marketing and they are rooted in the idea that Internet users are looking to make connections and receive great content from advertisers. Advertisers should connect with their customers by using social media and sharing exclusive information. Advertisers can also share content on the Internet in advertising focused features like videos, games and contests. Advertisers and marketers can also use the web to measure the results of their efforts, through clicks, size of their networks and other results.
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