If money is the life blood of business, communication is the nervous system. Communication between colleagues, through command channels and with the public, are key to getting things done in a corporate environment. This communication takes many forms, ranging from the informal break room chat to the multi-million dollar publicity campaign.
Publicity
Corporate communication for publicity is aimed at increasing business profitability. Sometimes this means direct advertising. Other times it means press releases or public statements to improve corporate image. Some examples of publicity based communication include advertising, press releases and executive interviews. Some corporations will also give to charitable organizations without making a public announcement, relying on the charity or the press to communicate their actions to the public.
Information
Information is the basis of all corporate communication, and in fact the basis of all communication in general. Corporate employees communicate information about project specifications, employee needs, meeting times, accounts coming due and upcoming vacations. These communications come in all forms. Some examples include face-to-face talks, informal emails, formal memos, phone calls and published documents.
Collaboration
Many corporate employees work in teams to accomplish the goals of their department. The departments work together in much the same way to accomplish the goals of the corporation. Employees communicate in order to collaborate on their shared goals.
Written Records
Clarity is important in all communication. When poor communication can jeopardize a major account or risk a million-dollar lawsuit, clarity becomes extremely important. For these reasons, corporate communication usually includes a written component in order to ensure clarity. Parties can always refer to the written document to remember what they had agreed to. In an informal disagreement, this serves to put the team back on the right course. In litigation, it serves as proof of one party's claim.
Tags: accomplish goals, press releases, Some examples