Establish your name through creative marketing.
Networking is one of the most important facets of establishing a successful business and gaining brand recognition. Promo bags are a smart way of getting your name out there while reaching a large audience. Establishing relationships with businesses that have existing client bases and offering your services to that client base is the key to increased demand for what your business supplies.
Instructions
1. Talk to potential business partners about the benefits of establishing a business relationship with one another. For example, if a rental apartment community will be hosting a resident event, offer discounts for their residents if they allow you to advertise your business via their promo bags. The leasing office will have another selling point for renting apartments in their building and you will get a boost in business.
2. Reach out to various event planners or companies that will be putting on events about including your card in their promo bags. As always, offering your services for a discount is a great way of getting your foot in the door. If your business has a space that could be used to host the event, offer that option as well. You could host the event at your venue for low or no charge and have the added bonus of having potential clients come in and view what you have to offer firsthand.
3. Always keep in touch with contacts, as you never know when you might have to reach out. Maintain a high level of professionalism when getting in touch with these contacts and always focus on the benefits of your product and what you can bring to the table. Leave a positive impression and let your product shine through. Fellow professionals will be willing to give you and your product an opportunity if they feel you take your business seriously.
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