Job description for an online marketing specialist
Online marketing is no longer a useful tool that enterprising businesses and organizations can utilize if they please. Today, it's much more of a necessity, and every business must have the right skills for online marketing and promotion in the ultra-competitive Internet marketplace. Therefore, online marketing specialists are in high demand, and the job description for such a position is evolving and diverse, often including several different disciplines, which are all important for the business's growth and success.
Jack of All Trades
An online marketing specialist will typically be asked to be a jack of all trades. This means that working for a company or organization, the job description for the online marketing specialist will entail many different tasks, skills and responsibilities, ranging from search engine optimization to email marketing and everything in between. An exception may be in working for an online marketing firm, where with a full staff of marketing specialists, individual employees may be given more specific realms to operate within.
SEO
SEO, or search engine optimization, will be one of the core components for any online marketing specialist job description. There are many different individual pieces to SEO, including keyword research, on-page website optimization, link building and other off-page optimization and more. A related discipline is pay-per-click advertising, or PPC, which is the process of bidding for placement on the results pages of search engines for sets of targeted words and phrases.
Social Networking
Social networking is growing increasingly more important for businesses of all kinds. Websites such as Facebook, MySpace, You Tube and Twitter are amongst the most popular websites on the entirety of the Internet, and the users on those sites represent a great pool of potential clients, customers, prospects and other interested parties. Being able to successfully establish an effective presence on these services and others, which truly deliver return on investment, is a chief duty for the online marketing specialist.
Reputation Management
The power of the Internet is that everybody has a voice, but for a business or organization this power can often seem out of control. The job description for an online marketing specialist will often entail reputation management, which is the monitoring of the web for comments about the company and its products or services. Individuals should try to resolve negative comments while highlighting positive comments and strengthening relationships with power brokers and trusted sources.
Email Marketing
Email marketing remains one of the most important components to a comprehensive online marketing plan. An email list needs to be built and managed; emails need to be designed, written and sent out; and campaigns need to be tracked and monitored. The online marketing specialist should be able to handle all of these aspects while finding ways to intertwine other online presences such as social networking outlets with the email campaign.
Experience and Salary
Most employers look for an online marketing specialist to have a bachelor's degree in a field such as business, marketing or technology. Depending on the position, several years of experience may be required by an employer. Additionally, the starting salary for this job can be broad in scope. Entry-level positions not requiring experience may begin at roughly $30,000 to $35,000, while advanced or managerial positions in the field can bring in well over $50,000, and potentially much more.
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