Get Janitorial Contracts
Janitorial support services are needed by virtually every government and commercial facility. In bad economic conditions, a custodial services company can prosper. Custodial service company owners and managers often lack marketing skills. No business can survive without effective marketing operations.
Instructions
Internet Advertising
1. Be Internet visible. Nearly every procurement officer surfs to find custodial service vendors. The Internet is a critical marketing tool for a janitorial services company through use of Google Ads, Yahoo Advertising, and a company website. In today's very technological society, an informational website for any business that seeks tan adequate customer base is critical. Visibility is critical to establishing new service contracts.
2. Use networking and email campaigns. You will need to secure email data from your own resources and those of friends. Focus the campaign on businesses and people who need custodial services. Spam campaigns are rarely effective, but narrow, carefully targeted campaigns tend to produce positive results.
3. Use reputable search engine advertising. Draw attention to your business and seal service contracts with advertisements through search engine companies. These entities draw in attention, interest and new business through the use of programs that place the paying company's website in the first ten to twenty listings shown when people enter special keywords and through sidebar advertising on the search engine's web pages, relative to the topic or keyword searched, and on affiliate websites.
Federal Contracting Opportunities
4. Knock on Uncle Sam's door. The federal government is the top user of custodial support services at thousands of facilities. A company seeking sustaining and growth enabling contracts must register compete for government contracts. The best place to find and bid on contracts is through the Federal Business Opportunities website. This free government site lists every agency contract solicitation issued by federal agencies. Custodial services is undeniably the top requested service by the federal government.
5. Acquire a GSA schedule contract. The General Services Administration is a barely known, but extremely lucrative, independent federal agency. It finds service and product vendors suitable and capable of supporting the needs of the federal government. In some cases, the GSA provides vendors to agencies of various state governments. A GSA schedule contract is an indefinite delivery-indefinite quantity contract that is task order based-- meaning a contract awarded to a custodial services company, normally good for five years, can be used by any federal agency and some at the state level. The contractor can simply contact agencies or respond to solicitation with their GSA contract number and usually win the project. GSA vendor status is an incredibly profitable tool for custodial services and janitorial supply companies.
6. Acquire a current listing of contracting officers from any number of database companies that supply direct contact information by mail, email, phone, and fax for agency officers responsible for reviewing and procuring services and products. Courthouses to warehouses require custodial care services--every agency has a budget provision that you can access. The directories offered are a bit expensive, so surf the FEDBIZOPPS website--cut and paste the contact information into related contract solicitations.
7. Make frequent and positive contact with the contracting officers via telephone and/or email. The more your company's name becomes familiar, the more often it will come to mind when an officer is asked to find a janitorial services company. Consistent marketing to contracting offices and officers is an absolutely productive tactic to exercise.
Tags: services company, federal government, search engine, company website, contact information, contracting officers