If you sell kids' products, you need to make your promotions target that demographic.
There are a number of businesses that benefit from creating promotional strategies to market their products directly to kids. This is particularly the case for a business that sells to children exclusively. Developing ideas in your marketing campaigns to specifically appeal to kids is a vital component in successfully selling your kid-related products, including toys, video games and apparel.
Cartoons
Kids normally respond to a "cool" cartoon character. Creating a cartoon character to be used in your marketing efforts can be an effective way to catch kids' attention. This character can be included in television commercials and print advertisements, as well as in packaging your product. Conduct research that gauges the responses of kids in this age group to several characters developed for you by a graphics artist to determine which character rates best.
Idols
Most kids have idols and want to emulate. Identifying your product with kids' idols, when possible, can be one of the most successful tactics in attracting the interests of kids in your products. If your marketing budget doesn't allow for enlisting a well-known idol, consider creating your own "idol" for your brand. Conduct research in popular trends among kids to discover what is popular from clothing to hairstyle, as well as other cultural trends. Include images of this idol in marketing materials and promotions.
Giveaways
Offer giveaways as an incentive for kid customers to try a product. Branding your product is an important component when offering giveaways. For example, create a limited number of watches with your brand's exclusive signature design on the face. Give them to the first 1,000 customers who buy a pair of your jeans. Another idea is to create a contest in which the winner gets to choose a back-to-school wardrobe from your line of kids' clothes or wins a free copy of your video game. Promote your contest in advertisements, being certain to clearly state the rules of the contest for participants.
Making Contact
Choose the method or methods you will use to convey your message to the kids you want to sell to. These days, there are many advertising options available. While print ads work well for adults, it is better to use a technological approach with kids. Place a commercial on television during a time slot you can expect to have a lot of young viewers. You can also place this ad on a video-sharing site targeted toward kids. Another approach is to use Web ads and banners targeted at sites you know kids visit. Use flash animation designed to attract kids' attention.
Tags: your marketing, your product, cartoon character, Conduct research, kids attention, with kids