Use your Google account to grow your business.
Google AdWords is an economical way to raise awareness and create hits for your website or business. Since you basically name your price, it's ideal for businesses with a limited marketing budget. An effective AdWords campaign for your business depends heavily upon the way you manage your overall AdWords account. Campaign management that works for one business won't necessarily work for yours. Trial and error are two of the most effective ingredients of an AdWords campaign, but starting on the right track helps improve your chances of success.
Instructions
1. Create your AdWords account. During account creation, specify the amount of AdWords you'd like to purchase as part of your campaign. It's wise to start with a smaller amount, investing more as your business grows. Using the AdWords dashboard during your campaign, you're able to clearly see how AdWords contributes to that growth. You can always adjust your budget later, so start small and add more if your campaign is successful.
2. Organize your campaign within your account. Start a new ad by choosing the "Campaigns" tab in the dashboard, then click "Start New Campaign." Select your campaign budget and keywords using the editable fields at the top of the interface and the text boxes at the bottom. Watch the preview on the right-hand side of the page and click "Save ad" when you're satisfied.
3. Repeat the process several times for several types of ads and keywords. Relying on just one type of ad won't send the traffic you want to your site, so consider setting up a variety of campaigns to get the most exposure. Keep your campaigns separate and select different keywords and copy for each campaign to reach the widest audience possible. Utilize your campaign organization to target certain demographics, countries and other specifics for higher quality hits.
4. Select keywords during the setup process for each campaign. When choosing the proper keywords, ask yourself which words you would type into a search engine to find your type of product or service. Remember to keep keywords separate among campaigns and to avoid keyword overlap. Choose unique keywords for each campaign for your ad to receive the most exposure, since it won't be competing with similar ads for the same website.
5. Create your copy. The Google AdWords system only allows 70 characters per ad plus 25 characters for the title, so use them wisely. Use straightforward language that captures a reader's attention. Avoid flowery language about the company and get straight to the facts. Instead of "Our shoe store offers a variety of high end designers," give vital information that interests readers, such as "Shoes 50% off retail." While both give straightforward information, only the second entices the discerning reader to click on your ad.
6. Track and analyze the effectiveness of your campaign using Google analytic. Compare the hits that come from AdWords to your hits from other sources. If AdWords becomes profitable for you, invest more money in further campaigns. If you don't see much traffic, adjust your keywords and copy to see if it impacts your success.
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