A party promoter can make good money while socializing.
The essential function of a party promoter is to bring people to the venue and get paid for it. A party promoter is an excellent part-time career. While many make a living promoting parties full-time, it is something you can do in addition to your current occupation to supplement your income. While party promoting can be done on a small-scale, there is virtually no difference between a party promoter and a club promoter--outside of earning potential.
Function
Get the word out...get the people in!
A party promoter's main job is to get the word out and get the people in. In most cases, the promoter is paid based on the number of people or attendees he gets into the event. In the case of the club promoter, the guests are typically added to the promoter's guest list beforehand and when they arrive at the club door, they give the promoter's name upon entry. The guest is then counted toward the promoter's quota and she is paid or credited for that guest.
Qualifications
Marketing is an essential part of party promoting.
A background in entertainment, marketing, communications and sales is helpful to the successful promoter. However, there is no college degree requirement for this position. Obviously, the more experience you have in any of these fields, the better you will do as a promoter.
In addition to the above skills or qualifications, it is helpful to have at least a basic grasp of desktop publishing since the successful promoter will be well-versed in creating attractive and informative fliers to announce the party, club or event that he is promoting.
In essence, the marketing ability of the promoter will directly affect her earning potential. Predicting what the market or potential party-goer will respond to is the guts of the job.
Personality Traits
Extend your reach.
Promoters should be outgoing and able to easily talk to strangers. It is important to constantly extend your reach so you can notify more people of the event at one time.
In addition to an outgoing personality, promoters should be able to function on a few hours of sleep since the hours for party promoting are typically late night and can be long. A driven, social butterfly will almost be guaranteed success in this field.
Promoter Etiquette
Though it is tempting, the successful party promoter should avoid hard liquor during work. It is important to remain alert and sober to handle your job effectively. You should be able to greet your guests and thank them for coming as well as be on top of your door count and other details.
It is also a good idea to have a good sleeping, eating and exercise schedule to remain healthy while keeping the late hours and nonstop partying. After a few years of promoting, the lack of an effective regimen will catch up with you.
Marc Biron, a successful promoter for more than 20 years in Cain, New York stated in a New York Times feature that he engages in only "...little drinking, no drugs. Only wine, never hard liquor." He adds that you should keep in shape to stay at the top of your game. "If you don't drink too much you can go out every night."
Earning Potential
Earning potential grows with time on the job.
Party promoters can earn anywhere from $5 per person attending due to his marketing efforts, or flat fees in excess of $1,000 per night to promote an event. The overall earning potential can exceed $100,000 per year for a successful party promoter, but that level is not easily or quickly attainable. In the beginning, expect to earn about $100 a night and build your scope of reach so that you can provide services to larger venues, thus demanding more pay.
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