Creating a bulletin board brings advertising education into focus.
Businesses use advertising to inform, persuade and remind current and potential clients about their products and services. Ranging from print and radio to online and television formats, advertising is tailored to capture the attention of an audience based on factors such as age, gender, social status, hobbies and interests and occupation. Students can learn more about various aspects of the advertising industry through bulletin board displays.
History of Advertising
Teach students about advertising's evolution by creating a bulletin board which reflects notable moments in advertising history. Advertising has evolved, allowing businesses to promote their products and services through word-of-mouth, in newspapers, in the Yellow Pages, through local publications, in national magazines and online. "Advertising Age" lists key events such as the first newspaper advertisement in 1704, the passing of the 1914 Federal Trade Commission Act, the 1955 debut of the Marlboro Man campaign and the 1971 decision by Congress to prohibit broadcast advertising of cigarettes. Create a timeline to give students a visual of important advertising-related events.
Controversial Fashion Advertisements
Create a bulletin board that explores controversial fashion advertisements that have caused uproar in the media. Fashion advertising can be risqué, depending on the designer and target market. There's an ongoing debate among consumers, businesses and the media regarding what's appropriate and where fashion designers and their advertising agencies have to draw the line when promoting fashions. "Debonair Magazine" outlines controversial advertisements such as those created by American Apparel, Jordache and Dolce&Gabbana.
Careers in Advertising
Help students explore careers in advertising by creating a bulletin board that lists potential careers in the advertising industry. Include brief job descriptions, education and training requirements and salaries. The Advertising Educational Foundation lists advertising career categories including account management, account planning, creative, media and interactive marketing.
The FTC and Advertising
The Federal Trade Commission (FTC) plays a large role in regulating advertising and in protecting consumers. FTC regulations focus on fair practices, whether advertising is online, in a magazine or on a billboard. Advertising students must understand the guidelines for promoting products to consumers without risking the integrity of a brand or violating the law. Create a bulletin board that gives an overview of recommended advertising practices such as avoiding untruthful advertisements and making unsubstantiated claims.
Popular Advertising Characters
From cereal companies to soup brands, companies use advertising characters to help promote their products and services. Advertising characters are illustrated representations that act as mascots for brands. Over the years, companies have adopted characters as a part of their marketing strategies, while others have eliminated characters from theirs. Create an advertising board that shows advertising characters that have evolved over the years, characters that were once popular but have lost their appeal or characters who were banned because of advertising regulations.
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