Create a message that stands out from the others.
Communication is rampant in daily life. People are bombarded with advertisements and messages from many different sources, including websites, billboards, television, magazines and email. Because of this constant barrage of information, marketers, professional speakers and others seek to make their message heard above all others. It is possible to not only get people's attention but also rally them behind your cause or product. Framing a message for maximum impact takes careful planning. In marketing situations, it may also take some trial and error to see which message gets the highest rate of response.
Instructions
1. Determine the length of your message. If you are writing a research paper, your message will be longer and more detailed than someone who has three lines of text to work with in a newspaper advertisement. In knowing the length of your message, you can determine the most crucial key points you wish to highlight.
2. Consider your audience. You message should be worded in a way that speaks to the main group of people you are trying to reach. Messages targeted to kids, college students and business owners will all use different vocabulary and styles of speech.
3. Air both sides of the issue. According to research by Derek D. Rucker and team at the Kellogg School of Management, a message becomes more persuasive when it considers each side of the issue. It leads your audience to greater levels of confidence and has been shown to cause people to act on the message more often than if only one side of the issue is presented. You may not always have the time or text space to frame the pros and cons of your issue, but do it if it is feasible for your situation.
4. Ask your audience to take action. Whether you want them to send a message to their state representative, buy your product or boycott a restaurant, you should spell it out for them. In sales this is known as "closing the sale" and can be the most difficult thing to do. If you have framed your message in a persuasive way, however, asking your audience to take action should fall naturally within the flow of your communication.
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