If you have ever watched a boxing or wrestling match either live or on television, then you have been a part of the outcome that a sports promoter wanted to achieve. Promoters dream up live events and sell them to the public. Much goes into making this happen.
Location and Talent
The promoter secures the building and talent for the show as well as promotes all aspects of the sthe general public. Essentially, a sports promoter must explain the where, when, how and why of the event itself to as many people as possible in the market where the show takes place.
Running Entertainmenting Shows
Every promoter must put together a show he feels people will pay to see. If he is promoting a major fight, it must have potential to be exciting and entertaining so that fans enjoy themselves and consider participating again.
Talent Scout and Negotiater
The promoter constantly looks for fresh talent and negotiates with most talent on what they will be paid per fight. New fighters at the bottom of the card may fight on a single fight contract while veterans garner more lucrative long term deals. These numbers are determined by the promoter.
Promotong Top Draws
The promoter keeps track of which fighters generate the most buzz in his audience and attempts to feature these fighters as much as possible. To do this, he examines crowd response, merchandise sales and pay-per-view buy rate numbers.
Company Spokesman
A good promoter brands his company. Fighters may come and go but a good company becomes an institution. Much like the NFL or NBA, the promoter sells his brand.
Types of Promoters
Examples of successful promoters include Dana White of The Ultimate Fighting Championship, Vince McMahon of World Wrestling Entertainment and Scott Coker of Strikeforce, as well as Oscar De La Hoya of Golden Boy Promotions.
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