Bring more customers to your miniature golf course through promotions.
For miniature golf course owners, competing with other courses and types of entertainment can prove to be a challenge. You must get guests to your course if you want your attraction to prosper. Using some classic promotional techniques, you can improve your miniature golf course business.
Coupons and Vouchers
Use coupons or vouchers to attract customers to your miniature golf course.
Send out coupons for a free round with the purchase of a round of miniature golf to your customers. This ensures that you will get paid for at least one round of golf while still attracting guests. Alternatively, offer vouchers for a free round of golf with no purchase necessary--but the miniature golfer must come at the slowest times for your business, such as weekdays during the school year. This will get people to your course where, though they might not buy a round of golf, they might still purchase drinks or play other games if you have them available.
Free Promotional Giveaways
Print up promotional shirts with your miniature golf course logo.
Give every customer who comes to play a round during your opening weekend a shirt or cup with your logo and name on it. Alternatively, pass out pencils or pens to locals at a nearby shopping center or mall. Whenever these promotional items are worn or used, the person with the item becomes a walking billboard for your miniature golf course. Limit the number of shirts printed if you have a tight budget, or opt for smaller promotional items such as buttons, pens or pencils.
Internet Marketing
Having an Internet presence can promote your course.
Do not just narrow your promotional options to offline activities. Create a site for your miniature golf course on several social networking sites and make a freestanding website with information and downloadable coupons. Having an Internet presence can lend your miniature golf course credence and it can introduce your business to those you might not encounter through traditional offline marketing methods.
Host Charity Events
Get your miniature golf course noticed by playing host to a golf fundraiser. As the host course, your business will be promoted along with the event. Though the immediate return might be a loss of the normal profits you would make as you have closed your course for the event, your business will have a later influx of customers from those who heard that you sponsored a charity function. Your miniature golf course's name gets into the community and you are able to do something that benefits a charity.
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