Wine tasting events are a very effective way to attract customers.
Running a business is more than just making products or providing services. A business requires heavy, targeted marketing if you want it to be successful. Therefore, dedicating at least five hours every week to promote your bar is important if you want to attract more customers. Promotion can mean the difference between having a rewarding, lucrative business and going bankrupt. Advertising your bar can deplete your time, energy, and money, yet you'll find these sacrifices are worth it once you increase the business you receive by 200 percent.
Instructions
1. Hold wine tastings when business is particularly slow. Offer six of your best wines, starting with the lightest wine and ending with the heaviest. During these events, offer only small portions of wine and food to each person. To make sure you have enough wine and food for everyone, make it so that people must make reservations before the event.
2. Purchase a domain and hire someone to create an attractive, professional website that includes information about your business. Create pages for information such as your bar's location, hours of operation, menus and prices. Hire a talented copywriter to write informative copy that will make your customers want to come to your bar. Once your website is complete, do Adword campaigns and use effective search engine optimization to attract traffic to your website. Consider creating a blog and updating it frequently.
3. Buy advertising space in local newspapers, billboards, and magazines. Pay an advertising copywriter to create the ad for you. Make sure your advertisement is most appealing to people aged 18 to 30, since those people are more likely to pay a visit to your bar. Try promoting your bar by purchasing ad space from websites that receive tons of traffic. Advertising online is cheaper than almost every other type of advertising.
4. Start a contest and offer prizes that appeal to your customers, such as expensive wines, gift certificates and even a new car. For example, if you're releasing a new type of wine, you could start a "Name the Drink" contest. Each time someone buys a drink, he can suggest a name for the new wine. After a certain number of responses or a designated period of time, you pick the winning name.
Tags: wine food, your customers, your website