Promotional products
are great marketing tools.
Promotional products are great marketing tools for current and potential customers. The branded items work well for trade shows, giveaways, corporate gifts and business events. When customers receive free promotional items, they are more likely to remember your company's name and keep your brand top of mind, according to a study conducted by Georgia Southern University. The study also concluded that individuals remembered a company more favorably when they received a business gift or branded promotional product.
Instructions
1. Choose the promotional product that is right for your business. It is best to choose items that will be utilized regularly to keep your brand visible to current and potential customers. Reusable water bottles, mugs, pens and clocks make popular items used for marketing purposes.
2. Determine the quantity of promotional items you need to order. Have a budget in mind and choose products that fall within your available funds.
3. Determine placement, size and color of the logo to be placed on promotional products. The placement and the size of the logo may change the cost of each product. You will also need to determine the amount of colors needed to print your logo. Printing your logo on promotional products in one color will cost less than a four-color process or several spot colors.
4. Choose a minimum of three companies to give you a bid for printing your promotional products. You can easily find companies who provide promotional products by searching for them on the Internet. Your bids will be more accurate if you provide sufficient details to the promotional product companies.
5. Compare bids to ensure you are comparing apples to apples. Some companies may provide bids on higher quality products or different logo printing options. Make sure that all companies provide you with bids on comparable products.
6. Choose the company with lowest bid to produce your promotional products.
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