Research information online for web articles.
Web writing is a growing market, due to web logs, or blogs, and instructional articles. However, web writing is not as simple as it appears. With so many articles published online, web writers must have good writing skills to capture an audience and keep readers interested. Providing quality information to web readers often entails hard work, as well as a clear direction on the topic, before presenting the article to readers in cyberspace.
Research Tip
Research is a crucial part of web writing, as it supports claims made and facts presented in an article. Before writing a first draft, research the topic to ensure that the information being written is correct and true. Avoid making bogus claims in an article, since insincere claims affect your credibility as a writer, and point the reader in the wrong direction. Research information from reliable sources, such as state universities and government departments.
Clarity Tip
Presenting clear and effective information on the web is usually a miss on most websites throughout the internet. When writing on the web, present information that is easy to understand and follow, as well as concise. Write articles and steps in detail, with useful information that isn't obvious to the read, such as open a package of pasta before cooking. Avoid sounding redundant in the web article, as redundancy may bore and deter the reader from reading the article.
Quality Tip
Provide website readers with a quality article that is well written and accurate. Write articles in an active voice, rather than a passive voice, while speaking in a conversational tone. An active voice engages the reader and keeps the reader interested in the piece. Proofread the entire article, to catch grammatical and spelling errors, and make certain that all math, measurements and ingredients are correct. Double check all information in the article, including website links, names and prices on products or services.
References Tip
Citing reliable references in a web article lends accuracy to the information in the piece. Include references at the end of an article that website readers can look at or search for themselves. Provide at least one online reference in the article with the website and article name, as well as the website link. Cite books with the author's last name and first name initials, publishing year, book title and edition, followed by the publishing city and state. Refer to the American Psychological Association (APA) guidelines to properly cite references within an article or report.
Keyword Tip
Keywords are often a crucial part of web writing. Most online content companies require the use of keywords, making it easier for their articles to appear first on search engine results. Search engine optimization (SEO) writing is also partially based on keywords, as well as phrases within the piece. When writing web articles, add keywords relevant to the title and topic of the piece. Select keywords, or tags, using words that a regular computer user would type, such as a chest infection, rather than a pulmonary infection.
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