There are a number of different ways to market gift cards.
Gift cards are a present to both consumers and businesses. Customers get an easy present that frees them from choosing a suitable gift, and card redemption ensures that money is spent at that business. Using the proper technique for marketing gift cards to prospective customers secures not only the sale of the gift card but also the use of the gift card, which brings two customers to your business.
Tax-Free Gift Cards
Offer no taxes on purchases bought with a gift card. The equivalent of what the business pays as taxes on a purchase is given as a discount on each product bought with the gift card. This encourages consumers not only to buy gift cards, as they are getting more for their money, but also to use the gift cards, as the recipient will have a more money to spend.
Double-Point Gift Cards
Store members can receive twice the number of points when their gift card is redeemed. Many stores have their own membership cards, which award points based on purchase amounts. As points accumulate, the customer receives discounts on future purchases as well as special offers. Customers who purchase gift cards get extra points because not only does the purchase price of the gift card give them points, but the amount of whatever is purchased with the gift card also rewards them with points. The gift-card purchaser receives double the points for a single purchase, so the consumer has an incentive to encourage the recipient to use the gift card.
Charity Cross-Promotion Gift Card
Encourage gift card use by promising that every dollar spent with a gift card will be matched by the company as a donation to a charity. This encourages people to use the gift cards because it allows them to feel good about purchasing items for themselves, as they are also donating money to a good cause. Research the organization before you choose so customers perceive the charity cross-promotion as legitimate.
Holiday Gift Cards
Gift cards can also be marketed during the holiday seasons. The gift cards can provide extra discounts or perks for those who use the cards during a set time period, encouraging people to give and redeem gift cards during the holiday seasons.
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