Information About Careers In Marketing
The role of a marketing department is to promote a company's products and services to help increase sales. Marketing tasks include gathering data, interpreting information, developing new products and executing promotional campaigns. Someone in an entry-level position may maintain customer mailing lists while high-level marketing executives manage entire departments and oversee all marketing business. Whether you're creative or analytical, you can have a fulfilling career in this field.
Brand Marketing
A career in brand marketing means building a brand while maintaining its integrity in the marketplace. Brand managers "own" the brand and direct all activities related to it. They are responsible for advertising and promotion for the company's products or services. They develop strategies to build brand awareness and drive product trials. They create new products and improve old ones. Similarly, assistant managers and administrative assistants in this particular field help conduct activities necessary to maintaining a successful brand.
Marketing Communications
A marketing communications representative is responsible for promoting companies, products or services through media outlets. Duties may include writing press releases or other promotional materials, contacting media outlets for publicity or planning direct-mail campaigns. Consumers make buying decisions based on their perceptions of products, so it's critical that marketing communications are credible and compelling. Anyone in this role should be articulate, professional and persuasive.
Customer Marketing
A customer marketing staff works to provide business customers with products and services that fit their needs. Someone in this role works closely with clients to understand their business and determine ways to help them meet their strategic objectives. This might include developing custom products and creating marketing solutions. Someone in this position should be comfortable interacting with customers.
Market Research
If you like learning about what customers buy and why they buy it, you might enjoy a career in market research. The role involves analyzing data and consumer trends to help develop new products. Someone in this position should be a critical thinker, organized and detail-oriented. He should be able to draw conclusions from raw data and use logic and deductive reasoning to make recommendations about new products or services.
Social Media Marketing
As more companies transfer their marketing efforts to the Internet, many of them have created social media marketing positions to develop and manage online campaigns. The person in this position ensures the continuity of the company's brand online. He will manage the company's presence on social networking sites such as Facebook and Twitter. Someone in this position should enjoy working with social networks online and understand manage and protect a product's brand identity.
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