Employment of public relations specialists is expected to grow by 24 percent between 2008 and 2018.
A public relations coordinator works to create and maintain an organization's favorable public image and protect its reputation. She often reports to the director of PR or communications and works with staff in various departments such as communications, marketing and development. A PR coordinator may work in a variety of employment settings including large corporations, nonprofits, universities and hospitals.
Responsibilities
While specific responsibilities may vary by organization, they tend to include liaising with the media, writing news releases, monitoring media coverage, assembling media kits, writing and designing newsletters, assisting with fundraising, holding events for the public and overseeing the organization's branding through logo use and print materials.
Qualifications
Qualifications for this position typically include a bachelor's degree in communications, PR, journalism or marketing and two years of PR experience. Previous experience working with the media is often a plus.
Skills
In addition to education and previous experience, there are a number of personal attributes employers may seek in a candidate. These include excellent writing and speaking skills, strong communication and interpersonal skills, organized, deadline-oriented, creative and the ability to work as a team.
Salary Information
According to SalaryList, as of May 2010 the average salary for a PR coordinator is $37,000. This may vary by employment setting and years of experience.
Job Outlook
According to the Bureau of Labor Statistics, the employment of public relations specialists is expected to grow by 24 percent between 2008 and 2018, much faster than the average for all occupations. However, competition for these positions will remain strong as it is an attractive field to many individuals.
Tags: 2008 2018, between 2008, between 2008 2018, expected grow, expected grow percent, grow percent