How Does a Body Shop Owner Advertise?
Introduction
Body shop owners advertise their business in various ways. The astute auto body shop owners use new and old methods to get the word out. Too often, businesses concentrate solely on the Internet and websites solely to solicit business. Wise auto body owners understand there is still merit to the old-fashioned way of advertising, and they implement a combination of technological and non-technological methods.
Newspaper Advertising
One of the easiest and most traditional ways auto body shop owners advertise their services is by putting ads in local newspapers. The newspaper ads reach individuals who may not feel comfortable spending time on the Internet. There are people who prefer the old-fashioned way of finding out what's going on in society, and newspaper ads work better to attract those individuals.
Online Advertising
To accommodate the more technologically savvy customer, body shop owners advertise online. Because of the international reach of the Internet, body shop owners benefit most by placing ads in the online phone book and local community webpages. This helps narrow the customer base to the local community. After all, a California resident won't benefit from an auto body shop in New York.
Chamber of Commerce and Networking
A handshake and a business card still go a long way when it comes to advertising an auto body shop. Business owners attend meetings at the local Chamber of Commerce and network in auto-related organizations in order to get the word out. After all, one sit-down business lunch with several individuals from an insurance company claims department does more to drum up business than an improperly placed ad on the Internet.
Word-of-Mouth Advertising
Quality work is one of the best advertisements for an auto body shop owner. People have a very close relationship with their cars and become upset at the presence of a scratch or ding. Quality workmanship, along with quality service, is a surefire way of garnering word-of-mouth endorsements.
Trade Magazines
Trade magazines such as Auto Trader, Automotive Fleet and Automotive Industries are just a few publications where auto body shops advertise. Related trade magazines, such as Business Insurance, catches the eye of insurance claims professionals who are looking for competent auto shops to handle their clients when they sustain damage to their autos as a result of an accident.
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