Promotional signs can help attract business.
Customer awareness of your products and location is a key component of increased sales and profit. The strategic use of signs is a basic yet critical sales promotion and marketing technique used to attract business. Signs can be constructed from numerous materials and come in a wide variety of sizes, shapes and customizable options. Long-term outdoor signage is typically made in professional sign and design companies, while short-term promotional signs can be created from basic printing and office-supply equipment. Successful signs are appealing and highly visible, and help draw new and existing customers to your business.
Instructions
1. Use signs for easy recognition of your business location. Large signs that can be read from adjacent roads, or are located in a common line of sight for customers, is a method of increasing business for a retail or physical storefront. These signs help customers locate your business without stress, and serve as a visual marketing tool for potential customers. Consider using strategic lighting, colors, bold print and other techniques that help your sign stand out from other nearby advertisements.
2. Convey your business image through signs. Visual images of your business may be the first impression potential customers obtain about your products and style. Create enticing signs through playful fonts, appealing imagery and vivid colors. Well-designed outdoor signs can draw in new customers, and storefront signs can provide a positive impact before a customer steps in your door. Customers may be more inclined to make purchases from businesses that appeal to their aesthetic senses.
3. Create promotional signs for special events and sales. Use signs on your store, at nearby intersections and any location allowed by your city's sign ordinances. Visually advertising your special events and lower prices can bring value-based customers to your store and increase repeat customer purchases.
4. Place signs on all business vehicles to serve as mobile advertising. These signs are visible to other drivers and customers. Business signs on your vehicle improve your professionalism and can attract new business through an alternative marketing mechanism.
5. Use signs to advertise new product offers or services. New items will draw existing customers back to your location; these offers may also appeal to new customers. Consumers like to frequent businesses that routinely offer a new shopping or service experience. These promotional signs can be a competitive advantage as customers may be drawn away from other businesses based on the appeal of your latest offers.
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