Write Marketing Plans
Running a business without a marketing plan is similar to traveling without a map. A marketing plan provides the direction for your efforts and is a strong guide in times of uncertainty. While many businesses choose to abandon their marketing efforts in hard economic times, those who continue with their plans are often in a better place at the end of the difficulties. Writing a marketing plan requires careful research and introspection. It is not something that should be done in hurry, however, it is most definitely something that should be done.
Instructions
1. Define the purpose of your marketing plan, explaining why the plan is being created and how the information within the plan should be utilized.
2. Create a mission statement that explains the long-term vision and plans for your organization.
3. Construct a situation review. This section of your marketing plan provides and overview of the current condition of your organization, including an analysis of the product, target market, distribution channels, competition and financial state.
4. Write a marketing strategy and objectives. This will define the plan for your product or service.
5. Determine the marketing tactics. This includes all the tools and programs that you will use to meeting your marketing strategy and objectives. Marketing tactics include defining the target markets, detailing the product, determining the promotional tools, calculating pricing and defining distribution methods.
6. Provide the marketing budget. This will give the reader a better understanding of the financial impact of your plan.
7. Present the desired results of your plan.
8. Detail the time line for carrying out the marketing plan.
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